MARKETING AUDIT
A Marketing Audit for Small Business That Tells You What to Fix First
An honest look at every channel, your funnel, and your numbers. You get the findings and a prioritized fix list whether or not you ever hire us.
Auditing small business marketing since 2019. Longmont, CO based.
THE PROBLEM
You Know Something Is Off. You Do Not Know Which Thing.
Marketing has a lot of moving parts, and when the number is flat it is genuinely hard to tell which part is responsible. So teams end up fixing whatever is most visible instead of whatever is most expensive.
Everything Looks Fine Individually
Each channel reports decent numbers. The pipeline still is not moving. The problem is usually in the gaps between them.
No Baseline to Argue From
Without a diagnostic, every internal discussion about marketing is opinion versus opinion, and the loudest person wins.
Vendors Grading Their Own Work
Your agencies each report on their own channel. Nobody is looking at whether the whole thing adds up.
You cannot prioritize what you have not measured. The audit is how you stop guessing.
THE FIX
One Diagnostic Across Every Channel and the Funnel Between Them
We audit the whole marketing operation, not one channel. Website and conversion, SEO and technical health, content, email and automation, social, paid where it exists, plus the funnel math connecting all of it and the tooling underneath.
You get a written diagnostic, a prioritized fix list ranked by impact against effort, and a walkthrough call where we explain the reasoning rather than just handing over a scored PDF. Every finding names the evidence behind it.
It is genuinely useful on its own. Plenty of the businesses we audit take the list and run it in-house, and that is a fine outcome. If you do want us to run it instead, the audit becomes the first 30 days of the engagement rather than something you paid for twice.
What makes it useful is that no single channel owner is grading their own work. Your SEO vendor reports on SEO, your ad agency reports on ads, and nobody is looking at the handoffs between them, which is where the expensive problems almost always live.
Yours Either Way
You keep the findings and the fix list whether or not you hire us. No part of the report is held back.
WHAT WE LOOK AT
What the Marketing Audit Covers
Five areas, roughly two weeks from kickoff to walkthrough.
01
Website and Conversion
Speed, mobile, structure, and the conversion path. Where visitors leave, and what the page is failing to say at that moment.
02
Search and Content
Technical SEO health, rankings against competitors, content gaps, and which existing pages are underperforming their potential.
03
Email and Automation
List health, deliverability, which flows exist, which should, and what the current program is actually earning.
04
Social and Brand
Channel fit, consistency, engagement quality, and whether any of it connects to pipeline.
05
Funnel and Numbers
Lifetime value, churn, acquisition cost, and conversion at every step. This is where most audits find the expensive problem.
THE RESULTS
What You Walk Away With
The audit is a deliverable in its own right, not a sales document with a score on the front.
2 weeks
From kickoff to walkthrough call
5 areas
Audited, plus the funnel between them
1 list
Prioritized by impact against effort
QUESTIONS
Common Questions About the Marketing Audit
Is the audit free?
Book a call and we will tell you straight. Scope varies a lot with the size of the operation, and we would rather quote honestly against what you actually have than advertise a number that turns out to be wrong.
What do we get at the end?
A written diagnostic across all five areas, a fix list ranked by impact against effort, and a walkthrough call where we explain the reasoning. All of it is yours to keep and act on however you like.
Do we have to hire you afterward?
No, and a good number of audit clients do not. If you take the list and run it internally, that is a real outcome and we are fine with it. If you do engage us, the audit becomes the first 30 days of the work rather than a separate charge.
How long does it take?
About two weeks from kickoff to the walkthrough call, assuming we get analytics and platform access reasonably quickly.
What access do you need?
Read access to Google Analytics and Search Console, your email platform, your social accounts, and whatever CRM or sales data you have. Read-only throughout. We never need to change anything to audit it.
Will you tell us if our current agency is doing a bad job?
We will tell you what the evidence shows, including when it is unflattering to whoever is running a channel now. We are not in the business of manufacturing outrage to win work, but we are not going to soften a finding either. You are paying for an honest read, and a report that flatters everyone is worth nothing.
The audit is the front door to our marketing strategy services.
THE SILO
Explore the Rest of the Strategy Silo
The audit usually points at one of these. Here is the rest of the silo.
Want to Know What to Fix First?
Book your marketing audit. Two weeks, five areas, and a prioritized list you keep whatever you decide to do next.
Call 720-334-8835 or book your audit below.